OUR WORK

MAC BIRMINGHAM

DEVELOPMENT BRANDING AND ADVERTISING

Midlands Arts Centre has a huge range of theatre performances, music, comedy, plays for children, dance, literature and poetry events, courses in crafts and creative arts, magical family shows, films, and free exhibitions on offer.

With two theatres, a cinema, a gallery and other exhibition spaces, performance studios, dance and drama rehearsal spaces, music rooms, a media studio, studios for pottery, textiles, jewellery, sculpture and painting, a community learning area - plus a bar and a café - there's a lot to explore and enjoy.

THE BRIEF

Our brief was to work with MAC to create an exciting campaign that promoted development and support for the venue as a whole. This involved developing a fresh visual language, that appeared creative yet accessible to a wide demographic, within the restraints of the existing brand guidelines.

The campaign ran across various materials including the website, an in house donation podium, posters, leaflets, handbooks and adverts.

“At Midlands Arts Centre (MAC) we believe that the arts should be available to everyone, no matter what your circumstance. Behind-the-scenes we offer 1000’s of people the opportunity to take part in transformational projects and events every year. We are a charity that relies on vital support from our visitors, audiences, trusts and businesses. Without you, the breadth of work in our venue, impact on communities and nurturing future artists would not be possible.”

— Sally, MAC